Home Yogbe The New BMW 7 Series Embraces Luxury Lifestyle

The New BMW 7 Series Embraces Luxury Lifestyle

by TurkCraf
4 views

The BMW Group presented its new flagship, the next-generation BMW 7 Series, to the world at BMW Welt in Munich on 10 June 2015: The BMW 7 Series luxury sedan sets new standards for lightweight design, driving dynamics, comfort, intelligent connectivity and operating systems, and opens new horizons in its class. The classic attributes of high-end sedans, such as luxury lifestyle, comfort and status, are complemented in the BMW 7 Series in other areas that offer customers decisive added value, with more interior ambience, more personal well-being and more innovative functionality.The New BMW 7 Series Embraces Luxury Lifestyle  The New BMW 7 Series Embraces Luxury Lifestyle P90178447 highRes

Global launch communications for the new BMW 7 Series are centered on the claim “Driving Luxury”.The New BMW 7 Series Embraces Luxury Lifestyle  The New BMW 7 Series Embraces Luxury Lifestyle P90178460 highRes

Dr. Steven Althaus, head of Brand Management BMW and Marketing Services BMW Group, explains: “The new BMW 7 Series brings positive new aspects to the BMW brand. BMW M represents the “Future of Performance” and BMW i the “Future of Mobility”. The BMW 7 Series stands for the “Future of Luxury”. This thread runs through the entire campaign. Just as ground-breaking as the new BMW 7 Series itself, are the creative partners, settings and innovative approach we have chosen.”The New BMW 7 Series Embraces Luxury Lifestyle  The New BMW 7 Series Embraces Luxury Lifestyle P90185590 highRes

The New BMW 7 Series Embraces Luxury Lifestyle  The New BMW 7 Series Embraces Luxury Lifestyle P90178449 highRes

The car is being positioned as “the contemporary luxury experience for the performance elite” – an idea expressed in all communication formats.The New BMW 7 Series Embraces Luxury Lifestyle  The New BMW 7 Series Embraces Luxury Lifestyle P90178496 highResThe New BMW 7 Series Embraces Luxury Lifestyle  The New BMW 7 Series Embraces Luxury Lifestyle P90178471 highResThe New BMW 7 Series Embraces Luxury Lifestyle  The New BMW 7 Series Embraces Luxury Lifestyle P90178464 highRes

Advance communications got underway in mid-April 2015 to coincide with the first media preview, with an accompanying online campaign for selected product features (BMW Laserlight, Carbon Core and Remote Control Parking). Global launch communications began on 10 June 2015. Are you ready to improve your luxury lifestyle with this amazing ride?

 

Related Posts

Leave a Comment

* By using this form you agree with the storage and handling of your data by this website.