Milan’s most fashionable shopping street Via Montenapoleone, added yet another luxury brand to its offerings with the opening of Villa Meissen. During last edition of Salone del Mobile furniture exhibition in Milan, Meissen introduced a spectacular venue for its new luxury home collection.
Originally a traditional porcelain manufacturer, the German company has since become an innovative luxury brand. Its consumers and fans of the brand get to experience the elegance of Meissen and its 300-year-old legacy in a setting that feels more like someone’s beautifully appointed home than a storefront.
The historically significant private building has been restored and converted with great attention to detail. The striking entrance portal by the famous Italian architect Giò Ponti and the accomplished ceiling artwork by students of Raphael provide a perfect backdrop for the new home collection. Meissen Home Collectibles are showcased in the hall, living room and dining room, which extend over 350 square metres.
Staged ensembles of timelessly elegant items including handmade sofas, armchairs, tables, fabrics, lamps and porcelain make the location more of an experience than a conventional shop.
Villa Meissen is located on Via Montenapoleone 3, set back off the main street next to Dior and is a must-stop when shopping in Milan.