Giorgio Armani has always been connected to music in some shape or form, from his fashion shows, where a luxury lifestyle is promoted, to the concerts he has recently been putting together through the moniker Emporio Armani Sounds, it’s only natural that an app would be on its way. Personally, he is also known for his eclectic musical taste. From classical Italian to North African, from Twenties jazz to contemporary R&B, he seeks out a soundscape that is varied and inspiring.
Armani Sounds Events, launched in 2014 in Paris with a set by Klaxons, it was thought as an initiative to host private concerts in different cities of the world by bands from different musical genres. All the performers involved share a common underground, urban attitude, in keeping with the spirit of Emporio Armani’s exclusive design, whatever their style of music. Each Emporio Armani Sounds event features a party and a live limited edition performance by a band or DJ, or both, and takes place in an unusual location. After Paris, there have been events in New York (DJ sets by Ewan Pearson, Art Department and Seth Troxler), Barcelona (performance by Róisin Murphy), Tokyo (performance by Kindness) and Beijing (performance by La Roux).
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Now, as an extension of this project, Emporio Armani is launching an app – Emporio Armani Sounds – the first to bring together the world of fashion and music on Spotify. Emporio Armani Sounds offers exclusive access to Armani’s world of music, presenting new songs, work by new and established artists, special playlists, music from Armani events, runway music from Armani fashion shows and music played in Emporio Armani stores, as well as exclusive invitations to listen to special tracks and performances. Unique content will be updated weekly, including performances by – and interviews with – artists of the stature of Mark Ronson, Calvin Harris, Klaxons, Boy George, La Roux, Kindness and Róisin Murphy.